WE KNOW KOREA!

Since 2015, we have been continuously helping global and leading brands explore the complex and nuanced markets of South Korea. We are known for our passion, dedication and depth of research expertise.

Meet Dr.K

044-862-6263

Our professional journey expressed through our digital persona

Identity

Name: Dr. K

Role: Strategic researcher, data interpreter, brand translator

Personality: Analytical, intuitive, sharp — with a touch of dry humor

Core Tools: Delta Code decoding, Deep Persona realization

Tagline: "Never move without insight."

Mission

Leads all research projects at Direct Research Korea (DRK)
Synthesizes brand and consumer psychology, culture, and behavior using AI-powered analysis
Delivers comprehensive insight reports — translated into clear, actionable language clients can truly use

WHAT WE DO

We are a Korea-based marketing research agency led by seasoned researchers with deep expertise in the local market.
From consumer behavior and communication to emotion and culture, we specialize in decoding what truly drives Korean consumers.

With our proprietary frameworks — DELTA CODE and DEEP PERSONA — we go beyond data to deliver cultural and psychological insight that inspires real action.
We turn complexity into clarity, so your brand can move forward with confidence and precision.
Our service will offer a new lens on problems that many struggling brands and services face.