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The Dr.K
Jan 272 min read
Enhancing Game UX with Eye Tracking: 4 Key Applications
Enhancing Game UX with Eye Tracking: 4 Key Applications
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The Dr.K
Jan 132 min read
Exploring Emotional Responses: Brand A and Competitor Brands
Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...
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The Dr.K
Dec 11, 20242 min read
Sizzling Success: How Franchise Restaurants Are Shaping Korea's Dining Scene
The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....
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The Dr.K
Dec 4, 20242 min read
The Emergence and Future of Unmanned Stores in Korea: Social Responsibilities and Challenges Hidden Behind Convenience
What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...
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Jay Ahn
Nov 25, 20242 min read
Bangkok ESOMAR 2024: The Role of AI in Marketing Research
In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...
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Jay Ahn
Nov 16, 20242 min read
2024 G-STAR: The Rise of Animation Games and Moments with Steam Deck
Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...
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The Dr.K
Nov 11, 20243 min read
Fuel Your Brain: The Ultimate Exam Day Meal Guide
Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...
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The Dr.K
Nov 6, 20243 min read
The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025
The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...
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The Dr.K
Oct 14, 20243 min read
Climate Couture: The Future of Fashion in a Warming World
The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...
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