Blogs by Dr.K

4 days ago2 min read

Bangkok ESOMAR 2024: The Role of AI in Marketing Research

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...

Nov 162 min read

2024 G-STAR: The Rise of Animation Games and Moments with Steam Deck

Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...

Nov 113 min read

Fuel Your Brain: The Ultimate Exam Day Meal Guide

Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...

Nov 63 min read

The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025

The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...

Oct 143 min read

Climate Couture: The Future of Fashion in a Warming World

The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...

Oct 22 min read

Behind the Bar: The Premium Edge in Consumer Choice

In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...

Sep 252 min read

Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design

The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...

Sep 92 min read

The Critical Role of Research Facilities in Conducting Qualitative Interviews: Enhancing Fieldwork Market Research

In market research, qualitative interviews are invaluable tools for understanding customer behaviors, motivations, and perceptions. Based...

Sep 23 min read

Why DRK is the Top Choice for Market Research Fieldwork in South Korea

When companies seek the top choice for market research fieldwork in South Korea , they need a partner they can trust—one that not only...