Blogs by Dr.K

4 days ago2 min read

Bangkok ESOMAR 2024: The Role of AI in Marketing Research

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...

Nov 162 min read

2024 G-STAR: The Rise of Animation Games and Moments with Steam Deck

Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...

Apr 17, 20231 min read

Direct Research Korea gives advice on the current opt-out marketing environment

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...