Blogs by Dr.K

In early November, ESOMAR 2024 held in Bangkok, Thailand, was a meaningful event exploring the latest market research trends and...

Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...

On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...