Blogs by Dr.K

Recently, we conducted a consumer focus group discussion and utilized EDA (Electrodermal Activity) devices to delve deeper into emotional...

The dining-out market is growing rapidly due to changes in consumer lifestyle patterns and the increase in single-person households....

What Are Unmanned Stores? Unmanned stores are a type of retail operation that combines digital technology and automated systems to reduce...

Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...

The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...

The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...

In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...

The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...

In late 2023, a group of about 20 researchers from Japan, Singapore, and Korea gathered to gain a deeper understanding of Korean...

Over the past few years, LinkedIn has seen a steady growth in user base in the Republic of Korea. This upward trajectory is not only...

The year 2022 has been viewed as the recovery year post the pandemic. With this, there are several changes and trends that have affected...

The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result...

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...

Why does the pet industry grow so fast in Korea? 1. Pet is like a son and daughter. There are funeral service, celebration picture, food,...

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys....