2024 G-STAR: The Rise of Animation Games and Moments with Steam Deck
Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games...
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The Dr.K
Nov 113 min read
Fuel Your Brain: The Ultimate Exam Day Meal Guide
Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...
The Dr.K
Nov 63 min read
The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025
The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...
The Dr.K
Oct 143 min read
Climate Couture: The Future of Fashion in a Warming World
The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...
The Dr.K
Oct 22 min read
Behind the Bar: The Premium Edge in Consumer Choice
In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...
The Dr.K
Sep 252 min read
Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design
The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...
The Dr.K
Jun 21, 20231 min read
LinkedIn user growth in South Korea
Over the past few years, LinkedIn has seen a steady growth in user base in the Republic of Korea. This upward trajectory is not only...
![[Car] 🔋⚡ Powering the Future: South Korea EV market growing & Revolution ⚡🔋](https://static.wixstatic.com/media/a14e67_ba2dfec5083d475b991ecaccb95c4484~mv2.jpg/v1/fill/w_800,h_600,fp_0.50_0.50,q_90,enc_auto/a14e67_ba2dfec5083d475b991ecaccb95c4484~mv2.jpg)
The Dr.K
Jun 12, 20231 min read
[Car] 🔋⚡ Powering the Future: South Korea EV market growing & Revolution ⚡🔋
This week, we take a deeper look into South Korea's commitment towards the green revolution, specifically focusing on the growing...
The Dr.K
Apr 17, 20231 min read
Direct Research Korea gives advice on the current opt-out marketing environment
On the 5th of April, the Senior Researcher of Direct Research Korea, Jay Ahn delivered a presentation on 'Marketing ROI measurement in...
![[Movie] Japan takes the No.1 Indie movie spot of 2022](https://static.wixstatic.com/media/a14e67_f8015ee24a0f41f5a438f962e9c672a3~mv2.jpg/v1/fill/w_1600,h_1200,fp_0.50_0.50,q_90,enc_auto/a14e67_f8015ee24a0f41f5a438f962e9c672a3~mv2.jpg)
The Dr.K
Jan 9, 20232 min read
[Movie] Japan takes the No.1 Indie movie spot of 2022
Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...
The Dr.K
Jan 5, 20232 min read
McDonald's is the No. 1 most frequented fast-food restaurant by consumer in South Korea
Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...
Jay Ahn
Oct 8, 20221 min read
Direct Research Korea visits the Busan International Film Festival!
#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future...
Jay Ahn
Jun 4, 20212 min read
Generation MZ feels stressed about mixed work and private telecommunication during the pandemic
Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that...
Jay Ahn
Apr 6, 20212 min read
SNS usage behavior in Korea (Q1)
The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...
Jay Ahn
Mar 29, 20211 min read
DRK thank you all our clients
#marketingresearch #marketresearch #korea #qualitativeresearch
Jay Ahn
Feb 5, 20211 min read
Can ESG activities strike CPG Brands in Korea?
Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...
![[Education] The core value of public education will be social skill development in 2021.](https://static.wixstatic.com/media/aa981d_9ef2988fbc7b47b1822ecc524fc8a685~mv2.png/v1/fill/w_1333,h_1000,fp_0.50_0.50,q_95,enc_auto/aa981d_9ef2988fbc7b47b1822ecc524fc8a685~mv2.png)
Jay Ahn
Nov 4, 20202 min read
[Education] The core value of public education will be social skill development in 2021.
The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...
Jay Ahn
Jul 22, 20201 min read
Free datasets in Korea
Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects...
Jay Ahn
Jun 27, 20201 min read
[Retail] Online retail sales cross over the brick & mortar sales in Korea
I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the...
Jay Ahn
Apr 29, 20201 min read
Cross over to online.
I read an article saying COVID19 advances the digitalization 10 years faster. As part of progress, online retail sales exceeded the...
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