Blogs by Dr.K

May 1, 20191 min read

[PET] 2019 Pet Industry Review in Korea

Why does the pet industry grow so fast in Korea? 1. Pet is like a son and daughter. There are funeral service, celebration picture, food,...

Mar 8, 20192 min read

[Beauty] Gen Z: 2019 Beauty Trend Review in Korea

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys....

Jan 11, 20191 min read

[Korean Trends] First Jeans self-service store opened in Korea

"First self-service store selling jeans opened in Seoul, Korea last October." From the outside of the store, we cannot see anything...

Nov 11, 20182 min read

[Brand]is ‘Retro’ trend coming to Korea? For whom?

Jay Ahn, Market X Consumer Researcher in Korea. jacob.ahn@thedrk.com ‘Retro’ trend is coming back? For whom? One of Korean TV...

Nov 11, 20181 min read

[Fair Review] 2018 International smart e-mobility expo

I visited and looked around the fair last 13th of October. More information for the show. @http://www.emobilityexpo.com #fairreview...