Fuel Your Brain: The Ultimate Exam Day Meal Guide
Exam periods are one of the most crucial times for students. During this time, maintaining peak physical and mental focus is essential to...
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The Dr.K
Nov 63 min read
The Dynamics of Korean University Admissions: Trends and Strategic Choices for 2025
The Two Main Paths of University Admission in Korea - Early Admission and Regular Admission University admissions in Korea are largely...
The Dr.K
Oct 143 min read
Climate Couture: The Future of Fashion in a Warming World
The impact of climate change on our lives is not limited to changes in the weather. This year, South Korea experienced its longest and...
The Dr.K
Oct 22 min read
Behind the Bar: The Premium Edge in Consumer Choice
In recent years, the alcohol market has undergone significant changes. People are exploring a wider variety of alcoholic beverages,...
The Dr.K
Sep 252 min read
Beyond the Bottle: The Art and Innovation of Premium Liquor Packaging Design
The liquor market has been rapidly growing alongside consumers' increasingly sophisticated tastes. As income levels rise, consumers seek...
The Dr.K
Jan 22 min read
Why Japanese Cosmetic Companies are Focusing on the Korean Market: In-depth Market Research and Global Strategy
In late 2023, a group of about 20 researchers from Japan, Singapore, and Korea gathered to gain a deeper understanding of Korean...
The Dr.K
Jun 21, 20231 min read
LinkedIn user growth in South Korea
Over the past few years, LinkedIn has seen a steady growth in user base in the Republic of Korea. This upward trajectory is not only...
The Dr.K
Apr 10, 20231 min read
Direct Research Korea Trend Report 2023
The year 2022 has been viewed as the recovery year post the pandemic. With this, there are several changes and trends that have affected...
![[Movie, OTT] Does OTT services compete or help each other?](https://static.wixstatic.com/media/aa981d_ee52e1a236604987a93f734432f73e8d~mv2.png/v1/fill/w_580,h_435,fp_0.50_0.50,q_95,enc_auto/aa981d_ee52e1a236604987a93f734432f73e8d~mv2.png)
Jay Ahn
Oct 19, 20212 min read
[Movie, OTT] Does OTT services compete or help each other?
The online cinema service, also known as OTT (Over-The-Top) service, has become increasingly popular and widely used in Korea as a result...
Jay Ahn
Feb 5, 20211 min read
Can ESG activities strike CPG Brands in Korea?
Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...
Jay Ahn
Jan 15, 20211 min read
[MarketResearch101] what does a market researcher do?
I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...
![[Education] The core value of public education will be social skill development in 2021.](https://static.wixstatic.com/media/aa981d_9ef2988fbc7b47b1822ecc524fc8a685~mv2.png/v1/fill/w_1333,h_1000,fp_0.50_0.50,q_95,enc_auto/aa981d_9ef2988fbc7b47b1822ecc524fc8a685~mv2.png)
Jay Ahn
Nov 4, 20202 min read
[Education] The core value of public education will be social skill development in 2021.
The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...
Jay Ahn
Dec 3, 20191 min read
Direct Research Korea Fieldwork Capability
Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...
Jay Ahn
Nov 5, 20191 min read
Korean household needs more fridge store
Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...
Jay Ahn
May 1, 20191 min read
[PET] 2019 Pet Industry Review in Korea
Why does the pet industry grow so fast in Korea? 1. Pet is like a son and daughter. There are funeral service, celebration picture, food,...
![[Beauty] Gen Z: 2019 Beauty Trend Review in Korea](https://static.wixstatic.com/media/aa981d_1dc37befcdfa4d0894f99590c9e6cdc2~mv2.png/v1/fill/w_377,h_262,fp_0.50_0.50,lg_1,q_95,enc_auto/aa981d_1dc37befcdfa4d0894f99590c9e6cdc2~mv2.png)
Jay Ahn
Mar 8, 20192 min read
[Beauty] Gen Z: 2019 Beauty Trend Review in Korea
10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys....
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