[Car] 🔋⚡ Powering the Future: South Korea EV market growing & Revolution ⚡🔋
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This week, we take a deeper look into South Korea's commitment towards the green revolution, specifically focusing on the growing...
Jay Ahn
Oct 8, 20221 min read
Direct Research Korea visits the Busan International Film Festival!
#biff #busaninternationalfilmfestival #film #filmfestival #filmfestivals #filmfest #busan #director #producers #korea #future...
Jay Ahn
Apr 6, 20212 min read
SNS usage behavior in Korea (Q1)
The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...
Jay Ahn
Mar 29, 20211 min read
DRK thank you all our clients
#marketingresearch #marketresearch #korea #qualitativeresearch
Jay Ahn
Feb 5, 20211 min read
Can ESG activities strike CPG Brands in Korea?
Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...
Jay Ahn
Jan 16, 20211 min read
[MR101, Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...
Jay Ahn
Jan 15, 20211 min read
[MarketResearch101] what does a market researcher do?
I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...
Jay Ahn
Jul 22, 20201 min read
Free datasets in Korea
Before you start a market research project in Korea, please visit here and check what you can find. There are more than 2,500 projects...
Jay Ahn
Mar 12, 20201 min read
COVID19 lessons #2 in Korea
What is like to be 'work home' in Korea? We close office, school, daycare, and shopping arcade. Father and son share a small desk. Mom...
Jay Ahn
Jan 16, 20201 min read
Face + Book = facebook.
Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean...
Jay Ahn
Dec 3, 20191 min read
Direct Research Korea Fieldwork Capability
Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...
Jay Ahn
Nov 28, 20191 min read
[Gaming] Good news for MMO RPG players
NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' ...
Jay Ahn
Nov 5, 20191 min read
Korean household needs more fridge store
Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...
Jay Ahn
Oct 16, 20191 min read
Clean imported food sales increasing in Korea
The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive...
Jay Ahn
Mar 8, 20192 min read
[Beauty] Gen Z: 2019 Beauty Trend Review in Korea
10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys....
Jay Ahn
Feb 13, 20191 min read
[Korean Trends] 7hrs fresh food delivery service from an online eCommerce company
What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day? COUPANG #1 mobile commerce* makes this dream come true...
Jay Ahn
Jan 22, 20191 min read
What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day?
COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service...
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