Blogs by Dr.K

Sep 10, 20212 min read

[Movie] Korea movie market during the pandemic in 2021

In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there...

Jul 13, 20211 min read

[Movie] Watching Movie behavior change

The movie market in Korea is slow but we start seeing more local and foreign movies are coming to the theater in the second half. How...

Jun 4, 20212 min read

Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that...

Apr 6, 20212 min read

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

Mar 29, 20211 min read

DRK thank you all our clients

#marketingresearch #marketresearch #korea #qualitativeresearch

Feb 5, 20211 min read

Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

Jan 16, 20211 min read

[MR101, Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

Jan 15, 20211 min read

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

Nov 30, 20201 min read

[MR101] netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...