Blogs by Dr.K

Dec 9, 20191 min read

Adults of 20~40s are driving the console market in Korea.

According to the national statistic office, 95% of the population holds a smartphone in Korea. Such a reason, playing mobile games is...

Dec 6, 20191 min read

Staying home tendency growing again?

Rate of people who like to stay home for their spare time is growing again. There was a similar tendency or short trend for some years...

Dec 3, 20191 min read

Direct Research Korea Fieldwork Capability

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...

Nov 28, 20191 min read

[Gaming] Good news for MMO RPG players

NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' ...

Nov 5, 20191 min read

Korean household needs more fridge store

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...

Oct 16, 20191 min read

Clean imported food sales increasing in Korea

The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive...

Sep 3, 20191 min read

Would you need an electronic kickboard in your trunk?

Hyundai-Kia will have foldable electric kickboard as an option from Y2021. Drivers may keep this in the car trunk and it will...

Aug 13, 20192 min read

Korean Millennials: Summer sports change in Korea

One more tip for Korean Millennials.

May 1, 20191 min read

[PET] 2019 Pet Industry Review in Korea

Why does the pet industry grow so fast in Korea? 1. Pet is like a son and daughter. There are funeral service, celebration picture, food,...