Blogs by Dr.K

Mar 8, 20192 min read

[Beauty] Gen Z: 2019 Beauty Trend Review in Korea

10/20's beauty trends may vary faster than ever before in Korea. Due to the change in their value and media usage. Here are the whys....

Feb 13, 20191 min read

[Korean Trends] 7hrs fresh food delivery service from an online eCommerce company

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day? COUPANG #1 mobile commerce* makes this dream come true...

Jan 22, 20191 min read

What if you order fresh grocery at 11:50pm tonight, but deliver home 7am next day?

COUPANG #1 mobile commerce* makes this dream come true in Korea. COUPANG made their company name through the ‘Rocket delivery’ service...

Jan 11, 20191 min read

[Korean Trends] First Jeans self-service store opened in Korea

"First self-service store selling jeans opened in Seoul, Korea last October." From the outside of the store, we cannot see anything...

Dec 26, 20181 min read

[Car] 2018/19 Automobile Report in Korea

"Local large size SUV and family car reflect the needs of family, while personal taste is driving the imported car selling." The...

Dec 16, 20181 min read

[Korean Trends] Hyundai Auto X The Coffee Bean shop in Gangnam

I visited Hyundai Auto X The Coffee Bean shop in Gangnam. The collaboration shop established and launched first in Yeoui Island in 2012....

Nov 23, 20182 min read

[People Insight] 2018/19 grocery shopper x channel report in Korea

The total amount of GDP is around 1.5 Trillion dollars in 2017 by IMF. It is the 11 or 12 biggest country in the world. We have not...

Nov 11, 20182 min read

[Brand]is ‘Retro’ trend coming to Korea? For whom?

Jay Ahn, Market X Consumer Researcher in Korea. jacob.ahn@thedrk.com ‘Retro’ trend is coming back? For whom? One of Korean TV...

Nov 11, 20181 min read

[Fair Review] 2018 International smart e-mobility expo

I visited and looked around the fair last 13th of October. More information for the show. @http://www.emobilityexpo.com #fairreview...