Blogs by Dr.K

Sailing in Korea is a key activity that has caused a surge in its boating industry. With sailing in the Paris Olympics 2024 games, it...

Korean games have taken the global stage by storm, and their popularity in the Middle Eastern market is a testament to their widespread...

Do the Olympic Games drive sales of consumer goods? Yes! The Olympic Games have a unique ability to drive consumer behavior, and during...

Understanding seasonal consumer behavior in South Korea provides significant opportunities for food and beverage companies to innovate...

Kakao Talk reigns supreme as the go-to messaging and emoticon app boasting an impressive penetration rate of nearly 97% among mobile...

South Korea has long been recognized as the birthplace of esports, a nation where competitive gaming has evolved into a cultural...

For companies wishing to build their brand in South Korea, we are bringing market research insights to you. South Korea is posing itself...

The Korean lottery market has experienced significant shifts, reflecting broader economic trends and consumer behaviors. Businesses can...

Cricket, a sport traditionally associated with countries like India, Australia, and the UK, is witnessing a gradual increase in...