Blogs by Dr.K

Jul 43 min read

Build your brand in South Korea: Market Research Insights

For companies wishing to build their brand in South Korea, we are bringing market research insights to you. South Korea is posing itself...

Jul 13 min read

Leveraging Lottery Trends: Insights for Businesses in Korea

The Korean lottery market has experienced significant shifts, reflecting broader economic trends and consumer behaviors. Businesses can...

Jun 252 min read

Exploring the Rising Popularity of Cricket in Korea: Opportunities for Market Expansion

Cricket, a sport traditionally associated with countries like India, Australia, and the UK, is witnessing a gradual increase in...

Jun 212 min read

Navigating the AI Revolution in Korea: NVIDIA's Dominance and Emerging Challenges

The rapid advancement of artificial intelligence (AI) technologies has transformed various industries, with NVIDIA emerging as a leading...

Jun 172 min read

Setting the Stage for Successful Mobile Game Consumer Engagement Testing

At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we...

Jun 102 min read

Forget Influencers: How Employee YouTube Videos are Revolutionizing Sales at Korean Fashion Giants

In a groundbreaking shift in marketing strategies, South Korean fashion giants are turning the spotlight from celebrities and influencers...

Jun 32 min read

E-sports to Champions League: South Korea's Broadcasting phemom SPOTV

SPOTV, established in 2010, has rapidly evolved from a new player in South Korea's sports broadcasting landscape to a formidable presence...

May 273 min read

Why you should leverage Media Mix Research: Elevate Your Brand with Direct Research Korea

Media mix research emerges as a crucial tool for brands aiming to optimize their marketing strategies, ensuring a more comprehensive...

May 233 min read

Unlocking the Power of Marketing Mix Modeling with Google Analytics and Meta

Marketing Mix Modeling (MMM) is a powerful technique that helps businesses optimize their marketing efforts by quantifying the impact of...