Blogs by Dr.K

The rapid advancement of artificial intelligence (AI) technologies has transformed various industries, with NVIDIA emerging as a leading...

At Direct Research Korea, we pride ourselves on our meticulous and consumer-focused approach to market research. One of the key areas we...

In a groundbreaking shift in marketing strategies, South Korean fashion giants are turning the spotlight from celebrities and influencers...

SPOTV, established in 2010, has rapidly evolved from a new player in South Korea's sports broadcasting landscape to a formidable presence...

Media mix research emerges as a crucial tool for brands aiming to optimize their marketing strategies, ensuring a more comprehensive...

Marketing Mix Modeling (MMM) is a powerful technique that helps businesses optimize their marketing efforts by quantifying the impact of...

Website cookies have become an essential tool for businesses seeking to enhance their online presence and in gaining customer insights....

CJ ENM's strategic utilization of both broadcast and OTT platforms exemplifies a modern approach to content distribution that capitalizes...

Apple's strategy in Korea reflects a nuanced understanding of the market dynamics and consumer preferences, evident from its increasing...