Blogs by Dr.K

Pets are increasingly becoming not just 'pets,' but members of the family. But what does this trend look like in numbers? Based on the...

Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and

You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use...

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...

Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...

We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...

Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The...

The second day at BIFF was filled with immersive conversations with upcoming directors from across the globe. We listened carefully to...

In 2019, the Korea Film Council (KOFIC) determined that the Korean film market was $5 billion. In the report, it was mentioned that there...

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...