Blogs by Dr.K

Sep 20, 20232 min read

[Movie] Coupang Play: The New Challenger Disrupting Netflix's Dominance in South Korea?

The Ever-Changing Landscape of OTT Platforms The OTT market is one of the most fiercely competitive landscapes, with Netflix maintaining...

Sep 5, 20232 min read

[Pet] Trends 2023: A Quantitative Look at the Present and Future of the Korea market

Pets are increasingly becoming not just 'pets,' but members of the family. But what does this trend look like in numbers? Based on the...

Aug 30, 20232 min read

[Pet] Unveiling Korea's Largest Veterinarian Panel

Discover the unmatched benefits of the largest veterinarians panel in Korea. Access specialized knowledge, ignite collaborative synergy, and

Aug 29, 20231 min read

[MR101] #2 easy marketing research, how to start creating hypothesis and questionaire with GPT

You don't know where and how to start a marketing research project. Start with a AI tool. It will give you a descent guideline, but use...

Jul 7, 20232 min read

[MR101] #1 easy marketing research, Marketing Research service in Korea by Direct Research Korea

Today, I want to cover possible marketing research in Korea. I have got some helps from GPT to collect basic information and a bit odd...

Sep 12, 20220 min read

Case Study: Influencers Market Research

Jan 16, 20211 min read

[MR101, Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...