Blogs by Dr.K

Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...

Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...

We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022....

We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...

This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...

Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The...

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...