[Movie] Japan takes the No.1 Indie movie spot of 2022
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Since the late 1980s, the #Independent #movie #industry in #Korea has grown in prominence. Furthermore, the experimental allure of...
The Dr.K
Jan 5, 20232 min read
McDonald's is the No. 1 most frequented fast-food restaurant by consumer in South Korea
Our recent survey conducted in South Korea revealed that the global fast-food chain, McDonald's, is the most frequented fast-food...
The Dr.K
Dec 8, 20221 min read
[Car] Top 5 Unit Car Sales of November 2022
We are just a month away from 2023. And Direct Research Korea is back again with the top 5 unit car sales for the month of November 2022....
The Dr.K
Nov 1, 20221 min read
[Movie] Rewind: Top Movie Genres of 2021
We are almost at the end of 2022! And what better way to prepare us for the next year than to take a step back and look at the highlights...
The Dr.K
Oct 27, 20221 min read
Case Study: Fitness Market Research by Direct Research Korea
This week we present one of our recent market research case studies looking into the fitness attributes and mindsets of the older Gen Z...
The Dr.K
Oct 10, 20221 min read
Day 3 @ BIFF - DRK Speaks with Korean Film Makers
Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The...
The Dr.K
Oct 6, 20220 min read
Jay Ahn
Jan 16, 20211 min read
[MR101, Netnography] How to do it in Korea?
Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...
Jay Ahn
Nov 9, 20201 min read
[Education] The main value in the education sector in 2021 will 'developing social skills'.
The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...
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