INSIGHTS: KOREA NOW

In an era where understanding the intricacies of market dynamics is crucial for businesses aiming to thrive, market research into Korea's...

2015 年以来、当社は世界中に拠点を置くクライアントに優れた研究成果とデータ主導の洞察を提供してきました。 Generative AI、特に ChatGPT の出現により、Direct Research Korea は最新のサービス、Dr. K のペルソナ チャット...

As the calendar turned its final page on 2023, the South Korean box office celebrated a year of extraordinary cinematic accomplishments....

In the ever-evolving landscape of the global mobile app market, South Korea has emerged as a powerhouse, securing the fourth spot in the...

Incheon International Airport, South Korea's beacon of connectivity, is poised to celebrate a remarkable turnaround following the...

2023年末、約20人の研究者が日本、シンガポール、韓国から集まり、韓国の消費者についての理解を深めるために調査を行いました。Direct Research Koreaは、さまざまなブランドに対して2週間にわたる広範な消費者調査をスムーズに実施し、大規模な消費者調査の扱いに...

South Korea, long known for its notorious working hours, is undergoing a significant transformation in its work culture. Once hailed for...

In the harmonious realm of South Korean music streaming, a seismic shift is underway. As we bid adieu to 2023, the once-unchallenged...

In the dynamic landscape of South Korea's smartphone market, one brand stands tall, casting its technological prowess over 84% of the...