INSIGHTS: KOREA NOW

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2021년 7월 8일2분 분량

Generation MZ feels stressed about mixed work and private telecommunication during the pandemic

Telecommuting becomes the majority communication method during the COVID-19. The proportion of office workers working for companies that...

2021년 7월 8일2분 분량

SNS usage behavior in Korea (Q1)

The use of YouTube is a must for today's generation. People are gradually using YouTube in a passive and active manner as they can access...

2021년 7월 8일1분 분량

DRK thank you all our clients

#marketingresearch #marketresearch #korea #qualitativeresearch

2021년 7월 8일1분 분량

Can ESG activities strike CPG Brands in Korea?

Starting from December 2020, transparent plastic bottles should be collected separately. Apartments should follow this rule from December...

2021년 7월 8일1분 분량

[Netnography] How to do it in Korea?

Thru the pandemic period of 2020, we were not able to meet people face to face. So, it impacts on fieldwork of market research in...

2021년 7월 8일1분 분량

[MarketResearch101] what does a market researcher do?

I recorded my lecture conducted last December. You may not understand if you cannot speak Korean. However, you may feel slightly how...

2021년 7월 8일1분 분량

netnography [1]

There was a big challenge to the market research industry in Y2020. We used to 'Contact' to respondents to interview. Due to the...

2021년 7월 8일1분 분량

[Education] The main value in the education sector in 2021 will 'developing social skills'.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...

2021년 7월 8일2분 분량

[Education] The core value of public education will be social skill development in 2021.

The Seoul metropolitan government* conducted a survey of 1,000 parents having their kids aged below 14 years old. It is about the kid's...