INSIGHTS: KOREA NOW

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2021년 7월 8일1분 분량

COVID19 lessons #1 in Korea

It is important to protect both potential patients and medical teams. Drive-Thru testing centers in Korea have become very effective in...

2021년 7월 8일1분 분량

Time to re-think of marketing levers on the mobile game industry.

Mobile game industry was reborn when smartphones got introduced to the market around 2009 in Korea. Due to the digitally-oriented nature,...

2021년 7월 8일1분 분량

Face + Book = facebook.

Face + Book = facebook. That's how hashtag#FaceBookKorea decorates one of the bright sides in their office. 'Face' means a Korean...

2021년 7월 8일1분 분량

Adults of 20~40s are driving the console market in Korea.

According to the national statistic office, 95% of the population holds a smartphone in Korea. Such a reason, playing mobile games is...

2021년 7월 8일1분 분량

Staying home tendency growing again?

Rate of people who like to stay home for their spare time is growing again. There was a similar tendency or short trend for some years...

2021년 7월 8일1분 분량

Direct Research Korea Fieldwork Capability

Thank you all dear clients! We are reaching to the year-end. We like to share some of our 2019 FW pictures. #korea #marketresearch...

2021년 7월 8일1분 분량

Good news for MMO RPG players

NC soft, a Korean game developer, revealed its in-house cross-platform 'purple'. It enables gamers to play 'Lineage Mobile 2' ...

2021년 7월 8일1분 분량

Korean household needs more fridge store

Korean people don't eat kimchi as much as we used to, but 'kimchi fridge' sales keep increasing. Consumers see the fridge as alternative...

2021년 7월 8일1분 분량

Clean imported food sales increasing in Korea

The concern for clean food keeps increasing in Korea, particularly in the seafood sector since Japan and N.Korea release radioactive...